Connect with us


Fairy bread ‘cancel’ campaign dupes Australian media



A stack of Australian media organisations have been left red faced after being fooled by a classic Chaser stunt – and it’s all about a kids’ party staple.

The satirical group created an elaborate trail of fakery to back up an online petition calling for an end to the “offensive” term ‘fairy bread’ – the white bread covered in multicoloured sprinkles loved by five-year-olds across the nation.

Using the pseudonym of Alexis Chaise – who apparently has a PhD and works in “salesmanship” at a lounge company – the group first set up a host of fake social media profiles.

Then, over a period of about a fortnight, *Dr Chaise* contacted selected news outlets, issued announcements and drove online outrage about yet another…

Click here to view the original article.

Continue Reading

You might also like ...

Stone picking farmer inadvertently moves border | Farm Online
Stone picking farmer inadvertently moves border | The Land